THE SPARK STARTS HERE
a marketing plan that doesn’t enhance your business plan, is a waste of words and money.
We are strategic marketers but equally importantly, we are business people with a serious history in helping to build
and develop companies, their brands, their teams, and bottom lines.
With an Advanced Leadership Bachelor of business, Joel is passionate about providing strategic marketing solutions that build brands and make a difference for their customers.
Joel is passionate about not just working with businesses and business people, but working with people on their businesses, helping them achieve their personal and organisational visions and goals.
Joel has experience in finding ways to communicate effectively with varying audiences. Having published a book, written and edited for legal services and now in business development and marketing, Joel has a wide range when it comes to written communication.
A strategic thinker and risk taker Joel believes that businesses today have real opportunities to make a difference in their industries through marketing that has a lasting impact on their customers.
From a family of small business owners, Joel brings a passion for seeing businesses and individuals realise the importance of culture and leadership as well marketing that isn’t just a department but encompasses the entirety of a brand.
As the Director, Kerry Sanders is the ignition to the spark. She loves to develop vision and strategies for brands and companies that can evolve into effective marketing campaigns that drive valuable business growth.
“My passion is to play a role in the growth and development of people and brands. I especially love it when brands see that their growth lies in the growth of their own people. That excites me. People and brands is what I love.”
She is best known for elegant and evocative work for companies in retail, luxury goods, optical, education and fashion. Kerry’s creative direction, marketing and leadership experience guide the diverse roster of clients from strategy and brand development, through customer experience, product, trade and consumer integrated marketing campaigns.
Kerry believes in finding that spark that makes people passionate about what they do, and businesses passionate about why they exist. Having worked for for global and national brands, Kerry knows what its like to operate in high-performance cultures and what’s it like not to. According to Kerry, “The journey to achieve a high performance culture can be exciting, rewarding and challenging and once you’re there, you never look back.”