by Joel Lomman | Dec 5, 2017 | Amazon, Customer Experience, Marketing
Amazon Changes the Game Opportunity, Threat, or a Little Bit of Both The Arrival of Amazon will inevitably alter the Australian retail market. So, what does it mean for local retailers and how do we respond? For the full conversation on this topic follow the link...
by Joel Lomman | Sep 11, 2017 | Customer Experience, Marketing
How to Develop a Customer Focused Website Customer experience today is quickly becoming a buzz word in the marketing world. Although at SparkBDM we believe this is for good reason. As the experience that a customer has with your brand can be the vital piece of the...
by Joel Lomman | Jul 7, 2017 | Culture Performance, Customer Experience, Marketing
It turns out that people who feel happy are far more engaged employee’s. Seems logical right. As we have discussed in the past, engaged employees make up a vital part of the impact and influence that a company has on a customer’s experience. Customer experience is a...
by Joel Lomman | Feb 20, 2017 | Customer Experience, Marketing
Advertising is not the Answer Becoming strategy focused rather than solutions focused. Having worked in multiple large international corporations and now with brand across a variety of industries, often I have found that the solution on everyone’s lips is to,...
by Joel Lomman | Feb 7, 2017 | Customer Experience
Enhancing Your Delivery Process Leaving a lasting impression and creating loyal customers that keep coming back. Have you considered enhancing how you deliver your projects? Making them memorable and engaging for customers? How you deliver the result of all your hard...
by Joel Lomman | Feb 7, 2017 | Customer Experience
Customer Empowerment How empowering your customers with confidence and trust keeps them coming back. Customer empowerment creates confidence, confidence creates trust, trust leads to loyalty, and loyalty; loyalty is invaluable. Very rarely today is it the product...
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