Advertising is not the Answer

Advertising is not the Answer

Advertising is not the Answer Becoming strategy focused rather than solutions focused. Having worked in multiple large international corporations and now with brand across a variety of industries, often I have found that the solution on everyone’s lips is to,...
Customer Empowerment

Customer Empowerment

Customer Empowerment How empowering your customers with confidence and trust keeps them coming back. Customer empowerment creates confidence, confidence creates trust, trust leads to loyalty, and loyalty; loyalty is invaluable. Very rarely today is it the product...