Don’t Let the Sale Beat your Brand.

Don’t Let the Sale, Beat the Brand How you behave during Sale Season, will affect your brands reputation. It is that time of year again. Let me rephrase. It is one of those times of the year again. End of financial year brings about one of the more significant...

The Mathematics of Team Development

The Mathematics Changing a Team When team members change, why is it so hard to get things back to normal? When you add a new member to a team, it is often concluded that the new person must change. That they must first unlearn their old culture, expectations and ways...
Customer Experience Strategy

Customer Experience Strategy

Customer Experience Strategy At SparkBDM we believe that customer experience is vital for successful business. It can be a real point of difference that sets you apart from your competitors and creates loyal customers. No matter the industry that your organisation is...

Our Projects: Customer Journey Proposal

As you may have noticed, over the past few weeks we have been discussing customer experience in relation to overall marketing strategy and successful business. Last week we had an opportunity to present a customer journey proposal to one of our clients, which received...