by Joel Lomman | Nov 28, 2017 | Amazon, Uncategorized
Amazon Action Plan The Arrival of Amazon in Australia means Aussie Retailers need to Respond Whether it be winter, or Amazon… it’s coming. If you have been keeping up with Game of Thrones, and/or are an active participator in the internet, you will know that the...
by Joel Lomman | Jun 29, 2017 | Uncategorized
Don’t Let the Sale, Beat the Brand How you behave during Sale Season, will affect your brands reputation. It is that time of year again. Let me rephrase. It is one of those times of the year again. End of financial year brings about one of the more significant...
by Joel Lomman | Jun 8, 2017 | Uncategorized
The Mathematics Changing a Team When team members change, why is it so hard to get things back to normal? When you add a new member to a team, it is often concluded that the new person must change. That they must first unlearn their old culture, expectations and ways...
by Joel Lomman | Feb 13, 2017 | Uncategorized
Customer Experience Strategy At SparkBDM we believe that customer experience is vital for successful business. It can be a real point of difference that sets you apart from your competitors and creates loyal customers. No matter the industry that your organisation is...
by Joel Lomman | Feb 2, 2017 | Uncategorized
Choose Your Own Adventure Understanding the Customer Journey Ever wondered where you would be today if your life was only made up of multiple choice based decisions? A bit like the old ‘Choose Your own Adventure’ books we grew up on. You know the ones where you were...
by Joel Lomman | Feb 2, 2017 | Uncategorized
As you may have noticed, over the past few weeks we have been discussing customer experience in relation to overall marketing strategy and successful business. Last week we had an opportunity to present a customer journey proposal to one of our clients, which received...
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