As you may have noticed, over the past few weeks we have been discussing customer experience in relation to overall marketing strategy and successful business. Last week we had an opportunity to present a customer journey proposal to one of our clients, which received a lot of positive feedback. The process we created took an old and outdated journey that bombarded customers with too much information (which was often irrelevant), and turned it into something enjoyable and practical for both employees and customers.
Our goal was to meet potential customers with the right information at the right time. Making their process of decision making as smooth and simple as possible. Ultimately creating an enjoyable experience for all. As employees buy in, and see the benefit we expect to see tangible results due to a customer focused buying process.
SparkBDM, has a bespoke design process which reveals the most valuable customer experience for brands. Talk to us today about how we can help you bring joy to your customers through your brand and people.