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Amazon – Opportunity, Threat, or a Little Bit of Both?

The Arrival of Amazon will inevitably alter the Australian retail market. So, what does it mean for local retailers and how do we respond? For the full conversation on this topic follow the link here. Amazon changes the game. With a focus on product service, low price...

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Interpersonal Development is more Important than your PD Hours

According to research completed by Harris Poll, 69% of people aged 18 to 34 years old said they thought they were more likely to learn more from technology, than from people. To which I would mostly agree with the larger percentile. Considering how quick I am to just...

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Struggling to Talk about Yourself? We get it…

When it comes to developing strategic plans and marketing materials that are optimized to create results for your business, it can be extremely difficult to do so for yourself. Have you ever had to write your own biography? Even just a short description about...

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How to Stand Out in the Market

In the noisy cluttered market of today, your business must stand out if it’s going to survive and be successful. How are you differentiating your business from your competition when potential customers have started to ignore banner ads, filter emails to the junk...

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How to Develop a Customer Focused Website

How to Develop a Customer Focused Website Customer experience today is quickly becoming a buzz word in the marketing world. Although at SparkBDM we believe this is for good reason. As the experience that a customer has with your brand can be the vital piece of the...

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How to Create an Effective LinkedIn Profile 

LinkedIn, the social platform for professionals to connect with other professionals. What a great concept, although one that we think is either being underutilized, or used in the wrong ways. We believe that a great LinkedIn profile can have a meaningful impact on...

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Don’t Let the Sale Beat your Brand.

Don’t Let the Sale, Beat the Brand How you behave during Sale Season, will affect your brands reputation. It is that time of year again. Let me rephrase. It is one of those times of the year again. End of financial year brings about one of the more significant sale...

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The Mathematics of Team Development

When you add a new member to a team, it is often concluded that the new person must change. That they must first unlearn their old culture, expectations and ways of operating within the existing team, and then re-learn the dynamics of their new team. Which is true....

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How to increase Oxytocin Levels at Work

Oxytocin makes us feel good. Hmm… not to be talking about a taboo subject. As was discussed recently, trust and purpose filled work produce oxytocin, which makes us feel joyful. It is therefore important that organisations are spending time to develop trust within...

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How to Build a High-Performance Culture

In a very real sense, an organisation is its culture. The culture of an organisation includes everything that makes up that organisation, and gives it a unique identity. It distinguishes it from other businesses even if they create the same, or similar, products. In...

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How to Increase Employee Engagement – Joy in the workplace

Employee engagement is a result of people finding joy in the workplace. The Harvard Business Review published the following piece in their 2017 Jan-Feb edition. How Trust Creates joy Experiments show that having a sense of higher purpose stimulates oxytocin...

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Advertising is not the Answer

Having worked in multiple large international corporations and now with brand across a variety of industries, often I have found that the solution on everyone’s lips is to, "make another advert." Whether it be that sales are down, monthly objectives aren’t being met...

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Customer Experience Strategy

At SparkBDM we believe that customer experience is vital for successful business. It can be a real point of difference that sets you apart from your competitors and creates loyal customers. No matter the industry that your organisation is in, if you have customers,...

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Enhanced Delivery Process: a lasting impression

Have you considered enhancing how you deliver your projects? Making them memorable and engaging for customers? How you deliver the result of all your hard work may be the most effective way you can leave a lasting impression. Which can determine how your customers...

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Customer Empowerment

Customer empowerment creates confidence, confidence creates trust, trust leads to loyalty, and loyalty; loyalty is invaluable. Very rarely today is it the product alone, and what that product does, that keeps customers coming back again and again to the same brand or...

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Choose your own Adventure – Understanding the Customer Journey

Ever wondered where you would be today if your life was only made up of multiple choice based decisions? A bit like the old ‘Choose Your own Adventure’ books we grew up on. You know the ones where you were given a scenario and then multiple options on what you will do...

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Our Projects: Customer Journey Proposal

As you may have noticed, over the past few weeks we have been discussing customer experience in relation to overall marketing strategy and successful business. Last week we had an opportunity to present a customer journey proposal to one of our clients, which received...

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Effective Customer Experience: Measurement and Analyses

Creating and keeping happy customers is vitally important to any business. An effective customer experience may be the most valuable way to do this. If people feel happy and you earn their trust, you are more likely to see a greater loyalty from them, and in turn, an...

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Customer Experience and Branding

Today, brick and mortar stores may no longer fear online shopping trends, although they are still feeling the pressure. Pressure to keep up with overheads that online stores just don’t have; the economic pressures of low consumer confidence and; increased...

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Marketing Executive Position Available

We’re looking for an experienced marketing professional with strong client relationship ability (and copy writing or graphic design skills are a bonus!). You’ll be responsible for managing clients and third party creative, online and media providers, ensuring brand...

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Top Marketer of Adelaide Interview

Click link below to watch video https://youtu.be/Oni5NTPFTCc In this one-on-one video series, Mikyla Gilbert of Newstyle Media interviews Kerry Sanders, owner of SparkBDM. Top Adelaide Marketer and Business Leader, Kerry Sanders is interviewed to find out what...

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A New Way of Networking

If you’re like me and think traditional methods of networking are awkward, scary, costly and intimidating, then Seven Seats is for you. Seven Seats is a new way of networking for emerging female leaders, entrepreneurs or like minded women. Around the table, we get...

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