Struggling to Talk about Yourself? We get it…Why creating your own strategies may not be the best idea.
When it comes to developing strategic plans and marketing materials that are optimized to create results for your business, it can be extremely difficult to do so for yourself.
Have you ever had to write your own biography? Even just a short description about yourself? It’s a horrible task. You spend the first 15 minutes considering what qualifications best suit the format you are writing for, then remember that it is meant to be a biography not a resumè. So, you start adding a bit of your story, although half way through you realize that an anecdote about the struggle of cleaning up after a customer at your first job as a 15 year old maybe isn’t the most captivating and relevant way to captivate your audience. Or maybe it is, I don’t know, you don’t know, I don’t think anybody really does… Eventually you just give up and ask someone close to you to do it for you.
Why? Because it’s not easy to write about yourself. It is a task that seems relatively simple, although can be frustrating and nerve racking.
Here is the problem, so often we – business people, brand builders and those who are passionate about achieving the goals of our organisations – have the very same difficulty when it comes to writing and strategizing for our own businesses.
Simply because when you live something each and every day you see it from only your perspective. We reason in such a way, and think that since we know it, everyone else must know it, and therefore we are incapable of developing deliberate strategies and communications that are effective for our audiences. It’s often hard to write and strategize for your business the same as it is to write about yourself.
As humans, we almost always see things from our perspective.
Yes, we are able to detach ourselves and choose to consider how other people see and think, although it takes a great deal of effort and we still often look through the lens of our own perception.
This is why, when it comes to things such as value propositions, brand positioning and overall business strategies, even we at SparkBDM find it difficult to analyze and develop for our own business. And this is our job! It is what we have successfully done day in and day out for other brands and organisations!
Yet it is a different beast to tackle when we do it for ourselves, to create customer focused materials that don’t just see through the lens of our own perspective. I wonder if you have experienced something similar?
The easiest solution is to find a trusted advisor with experience and expertise in the required field to help you. Much like when you ask your spouse or a close friend to help you write your biography.
They know you, what your good at, why you do what you do and how you do it, but more importantly, they see things from another perspective.
This alternative perspective and expertise may be all that you need to help you get from A to B, and develop business strategies that help your business go beyond.
At SparkBDM we exist to help business people, do business better. Marketing isn’t just about bringing people to your brand, it’s about optimizing everything that you do to build a brand that performs. We want to help you have greater influence, and higher awareness in the market, and speak to a larger crowd of loyal customers and raging fans. Our difference is found in our focus on and for people. Our passion is to see your people find purpose and meaning in everything that they do, creating memorable interactions with your clients, resulting in business growth and profit.
We create loyal customers through strategic marketing, creative design and memorable experiences. Our work is immersed in a discovery of understanding you and your clients’ needs to drive brand performance and business growth.